An appealing and well-functioning website is essential for a successful practice these days. An outdated or unprofessional website can put off potential patients and negatively affect the image of the practice. If you want to renew your website, there are some important tips to consider in order to achieve an optimal online presence.
Websites for doctors - tips for success
A good doctor’s website is of particular importance today, as more and more people are searching the internet for recommendations. Almost a third of people already obtain information online from doctors‘ websites, and among the younger generation, the figure is almost 50 percent. To make the doctor’s practice fit for the future and to use the website as a perfect online business card, the following guidelines should be followed:
1. the first impression
In order to have a well-structured doctor’s website, the most important information should be available on the homepage, such as the practice logo, an overview of the doctors treating the patient and their areas of specialisation, consultation hours and contact details, as well as a map and directions. It is also important to provide links to enable visitors to quickly access desired information. The website should have a colour-coded menu that is easy to navigate and can be found in the same place on every page. The visitor should be able to reach each sub-page with a maximum of 2 clicks.
2. attractive design
A doctor’s website does not have to be sterile and boring these days, but garish colours and over-the-top designs should be avoided so that the content of the website is the main focus. A good balance between creativity and clear design is important. A proven rule is the „three-colour rule“, where no more than three design colours should be used.
3. comprehensible content
The doctor’s website should contain understandable information, without technical terms or abbreviations, to ensure that visitors do not leave the website due to a lack of advice. Regular updates should be included to avoid outdated information and demonstrate the modernity and seriousness of the practice. New treatments and qualifications should also be posted on the homepage as Google rewards regular updates.
4. be found
To get the most out of your website as a doctor, it is not enough to just have an appealing design and user-friendly content. It is also an important requirement that your website is found by search engines like Google & Co. This is where search engine optimisation (SEO) comes into play. It is important to choose a descriptive web address and optimise the content of your website to appear as high as possible in the Google ranking. With a good SEO strategy, you can ensure that you are visible online and found by the right target group.
5. mobile devices
It is important that your website also looks and works well on mobile devices. Unfortunately, this is often neglected with older websites. Through so-called Responsive Web Design, the display of your website is adapted to the screen size and the end device in order to increase user-friendliness. To ensure that your website is displayed flawlessly on smartphones, tablets and laptops of different sizes, it is important to optimise and test it for mobile devices.
6. legal requirements
Make sure that your practice website complies with legal requirements, such as naming mandatory information in the imprint and a privacy policy. The professional regulations of the medical association also determine which qualifications may be listed on the website. Find out about the legal framework before going online.
Conclusion - This is how it works!
A perfect homepage for doctors must make a good first impression that convinces potential patients within seconds. For this, an appealing design, user-friendly navigation, professional photos and optimal technical implementation with search engine optimisation are essential. The website should appear personal and professional at the same time in order to create trust. As an important marketing platform, the homepage for doctors works for you around the clock, 365 days a year.
Reference websites for doctors, specialists and group practices:
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